SUMMARY OF QUALIFICATIONS

Experienced Marketing and Communications Manager with over 13 years of success working with leading norganizations in marketing, project management, and digital media including – graphic design, content creation, social media, videos, mobile, email, website, and analytics.

EDUCATION
American University, School of Communications (September 2017 – May 2019)
Master of Arts in Journalism and Digital Storytelling (GPA: 3.7)

Relevant Coursework: Web Studio, Photography, Video Journalism, Communication Law, Longform Journalism, Audio Storytelling, Innovation and Media Industry, Writing/ Editing, Data-Journalism (SQL)

Successfully created a multi-media digital package, consisting of videos, audio clips, photographs and an article for my capstone, “Local Rise in Sex Trafficking Places Onus on Schools” after interviewing teachers, experts in the area, FBI agents, police officers, and survivors. 

IIUM (November 2004 – April 2008)
Bachelor of Arts, Mass Communications (Honors)

SKILLS
Graphic design, content creation, video and podcast production, research, marketing, interviewing, digital marketing, photography, project management, analytics, Hootsuite, WordPress, Adobe CS6, HTML, CSS, MAC & PC

RELEVANT PROFESSIONAL EXPERIENCE

Digicon Corporation
Marketing Manager (November 2019 – Present)

  • Create content and graphics for email drip campaigns, web, social media, advertisements, and slick sheets 
  • Produce videos for emails, social media, website, and ads 
  • Create sales communication including phone call scripts and email templates 
  • Design marketing drip campaigns and workflows via Pardot and later HubSpot
  • Create branding for Digicon, software, and services
  • Manage landing pages and production of new website
  • Develop cross-channel marketing campaigns and execute/monitor digital marketing activities
  • Develop offerings and initiate and manage monthly webinars for software, products, and services
  • Accelerate inbound marketing, including emails, social media, and ads via HubSpot
  • Inititate monthly webinars or lunch & learns and manage marketing

Social Needia LLC 
Co-founder and CEO (July 2015 – November 2019)

  • Manage client portfolios and marketing campaigns for businesses and non-profits including FAITH, MegaTel Wireless, Nova Medical Skin Care, Amber Care, Neurocoverage, Friends of Indus Hospital, CISNA, WISE, ACC, ILCPlus, Act As If, Sunrise at the American Market, Mainstream Movers, Access Virginia Cares, Mustafa Center Funeral Facility, Elite Jewelers, Ridge to Reef Farm, Tiny Tooth Pediatric Dentistry
  • Develop business strategies and ensure alignment with short-term and long-term objectives
  • Increased revenue by 45% by introducing holiday mailer, giving emails, and online fundraisers for clients

American University Washington College of Law Washington, D.C.
Marketing and Communications Specialist Spring Semester Intern (January 2018 -April 2018)

  • Managed website, annual report, and cover events for the Program on Law and Government
  • Managed social media audit for Washington College of Law programs and campaigns
  • Increased engagement by 100% on social media platforms

CAIR 
Communications Specialist (July 2015 – April 2017)

  • Managed press conferences 
  • Increased revenue for clients by 60% via newsletters, online fundraisers, marketing campaigns 
  • Developed cross-channel campaigns, including social media, website, mobile, video, and emails
  • Managed social media channels (Instagram, SnapChat, Vine, Youtube) and ads
  • Tracked engagement, website traffic, and email open-rate for all campaigns 
  • Produced videos for social media about news stories, programs, and campaigns, interviewed members of congress for video testimonials 
  • Managed website
  • Established relationships with journalists and influencers on social media to increase engagement and awareness about campaigns, thereby increasing media coverage amounting to about $3 million of advertising broadcast and print media value 
  • Tripled revenue by introducing and producing holiday newsletter mailer, several giving emails, social media and mobile giving campaigns 
  • Project Manager of Islamophobin campaign – successfully managed the website and social media strategy, worked with influencers to disseminate content, images, and videos like the Islamophobin video ad which received more than 15 million views across social media and sold more than 13,000 packets of the product on the launch day 
  • Managed Islamophobin website, promotional material, social media, and communication with journalists

Zaytuna College 
Marketing Events Manager (June 2014 – June 2015)

  • Managed 7 fundraising, 15 academic events and recruited 300 volunteers, raising more than $1 million

Islamic Relief USA
Marketing Specialist (May 2012 – June 2014)

  • Managed social media platforms, produced videos, marketing commercials, mobile giving campaigns
  • Created social media kits ($1 Million Orphan Drive, Songs for the Children, Philippines, & Walk for Water)
  • Covered projects (Day of Dignity in TX & WA, emergency relief post Colorado fires & Typhoon Haiyan)
  • Managed team fundraising campaigns & events (Skate for Syria, School Drive, & Scavenger Hunt)
  • Help raised $20 million online in 2013 and $1,070,000 through team fundraising
  • Interviewed IRUSA’s special guests & beneficiaries
  • Produced content and images for web, emails, blogs, magazines, and internal and external newsletters

Communications Coordinator (April 2010 – May 2012)

  • Developed and launched multi-channel print, web, and direct marketing campaigns
  • Managed annual cross-channel campaign schedule and project breakdown
  • Lead daily meetings, assigned deliverables, and managed communications, marketing, & public affairs team
  • Created procedure manual & implemented efficient internal process, forms, and checklists
  • Covered programs; photographs published in magazines, Michelle Obama’s blog, & partner websites
  • Wrote blogs and created marketing materials, including flyers, posters, postcards, tickets, and web content
  • Department lead for IRUSA’s multi-million dollar revenue campaign committees
  • Increased annual revenue by $40 million to $200 million by managing 4000 plus deliverables
  • Collected case studies, photographs, & video clips

Horizons, Forward, & Millennia Magazine
Columnist (August 2007 – January 2011)

  •  Authored 20 published feature articles; 10 photos published

Volunteer 
RAHMA
Communications and Marketing Board of Director (January 2013 – January 2014)

  • Created and executed marketing strategy
  • Wrote articles
  • Photographed events